Directors

YATAN AHLUWALIA
Director & Head – Operations – Y&E Style Media Pvt Ltd

YATAN AHLUWALIA is India's leading Image Consultant, style columnist, stylist and a specialist on men's style and grooming.

As an Image and grooming consultant, Yatan works with the countries leading hotels, airlines, banks, retail chains, brands, corporates, hospitals and other service industry sectors. He consults high profile individuals including actors, sportsmen, politicians and business tycoons on their overall image, grooming and wardrobe.

Yatan also works as a consultant to leading cosmetic & luxury brands, fashion labels and designers as creative director, style consultant and trend forecaster.

Yatan is the leading authority on style and grooming - more specifically men. His columns and features appear in India's leading English dailies and magazines and have a tremendous reach – catering to both urban and rural India. His readers come from varying backgrounds and he reaches out to people from their early teens to late 60’s.

Background:
Yatan Ahluwalia started his career at 14, with articles in the Hindustan Times.

Profile:
As Director & Head - Operations of Y & E Style Media Pvt. Ltd., he oversees all the operations of the company, and also heads the company’s Image Consultancy & Styling Divisions.

In a given month, he personally trains over 2000 employees of leading hotels, airlines, public and private sector companies, retail chains, hospitals as well as individuals on grooming, hair, skin care and personal styling and wardrobe management. He has worked with over 500 companies and brands.

He has been associated as a stylist for the Wills India fashion week, Delhi Fashion week, Lakme India Fashion Week, Van Heusen India Men’s Week, India International jewellery week and hundreds of other fashion shows, photo shoots for designers, brands, magazines, newspapers and advertising agencies.

He has conceptulaised and designed uniforms and accessories for some of India’s leading airlines, hotels, spa’s, retail chains and brands. He manages the Image, grooming and wardrobe for some of the countries most high profile individuals.

Writing yet remains his forte. Yatan writes columns and produces wide reaching features on style, grooming & etiquette. He is regularly published in ‘men’s style & grooming’ page on Facebook, The Economic Times on Sunday, Forbes and The Man magazine. Prior to this and for a period of about 7 years he wrote an iconic fortnightly column ‘ Male Polish’ on men’s style, grooming and fashion for the Hindustan Times - Brunch on Sunday (since 2005) and was former Fashion Director - Men’s Health (India), former Fashion Editor - Gentleman magazine, former columnist – Bombay Times, former features writer – The Metropolis on Saturday, former features writer – Saturday Times, Times Of India and has written guest columns, contributions and features to many more national and international newspapers and magazines.

He is quoted regularly and extensively in various media – print and electronic on fashion, style, skincare, hair and grooming.

He is currently working on an international book on men’s style and grooming. The book will be launched later this year.

He is Director, Pacific Area Travel Writers Association an affiliate of the UNWTO (United Nations World Tourism Organisation).

He is based at his Organic farm on a hilltop in the Himalayas and is partner, Valley View Organic Orchard & Farmstay LLP.

EDWARD MENDONCA (JOJO)
Director, Y&E Style Media Pvt. Ltd

Jojo is recognised as India’s leading and foremost makeup artist and hair stylist and has been credited with professionalising and taking the Indian makeup and hairstyling industry and beauty business to the next level.

He co founded and is Director - Y&E Style Media Pvt. Ltd – India’s leading Image consultancy, grooming and fashion styling company.

With almost 30 years of experience in fashion, bridal, advertising, film, print, brand and Image consulting and having won a host of accolades and awards, he has worked with leading International and Indian designers, fashion houses, luxury and commercial brands, photographers, choreographers, stylists, media, hotels & airlines and a host of celebrities including actors, sportspersons, politicians and artists.

Background:
Jojo started his career in Mumbai when he was just 16 and then trained at Complexions International, London School of Makeup and Morris Master Class International School of Hairdressing, London. He lived and worked in London, Athens and finally Paris for more than five years. While in Europe, he worked with the worlds leading fashion labels and design houses.

Jojo moved back to India in 1994 to spark the beauty – fashion movement in the country. He has since been working on all the major fashion weeks and fashion shows.

Profile:
Till date, Jojo has worked on over 2500 fashion shows. He has been working as key makeup artist and hairstylist for the Wills India fashion week, Delhi Fashion week, Lakme India Fashion Week, Van Heusen India Men’s Week, India International jewellery week and hundreds of other fashion shows, photo shoots for designers, brands, magazines, newspapers and advertising agencies.

Jojo’s personal client list includes the top names in the film and fashion fraternity and a host of celebrities. Jojo is by far the most sought after makeup artist and hair stylist in India and is available by appointment only for very exclusive corporate, brides and celebrity clients.

He has also worked on major and award winning advertising campaigns, films and media (print & electronic) editorials, beauty and fashion features and has styled a countless number of cover pages.

He heads a team of almost 25 makeup artists and hair stylists and has been instrumental in training an army of makeup artists and hair stylists that are today standing on their own in the industry.

He conducts makeup and hair workshops and training programmes that have taught thousands of women how to groom and transform themselves.

Jojo writes guest columns on beauty, makeup and hair for various newspapers and magazines. He is quoted regularly and extensively in various media – print and electronic on makeup and hair trends as well as grooming and beauty.

As a trend forecaster, he consults and works with many leading makeup, hair, skin care and beauty brands on trends, product selection, campaigns and promotional activities.

Jojo creates stand alone looks, formulates modules, grooming guidelines and conducts training sessions for leading hotel chains, airlines, banks, retail chains, brands, corporates and individuals.

He is based at his Organic farm on a hilltop in the Himalayas and is partner, Valley View Organic Orchard & Farmstay LLP.

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