Partners
YATAN AHLUWALIA
Partner & Chief Of Opertaions - Y&E Consultancy & Services
YATAN AHLUWALIA is India's leading Image, Grooming & Style Consultant, columnist, author, entrepreneur and an influencer on grooming, fashion, lifestyle,vanity, and etiquette.
As an Image and grooming consultant, Yatan works with the country's leading hotels, airlines, banks, retail chains, brands, corporates, hospitals, and other service industry sectors. He has been associated as Image Consultant & Grooming Trainer with leading international hospitality brands, airlines, banks, hospitals retail chainsincluding Indian Hotels Company Limited (IHCL), for whom he has been training the associates of the iconic Taj Hotels for over 15 years.
He also consults high profile individuals including politicians, business tycoons, actors, and sportsmenon their overall image, grooming and wardrobe.
Yatan works as a consultant to leading cosmetic, lifestyle & luxury brands and fashion labels as creative director, style consultant and trend forecaster. He has worked with over 300 international as well as home grown brands.
Yatan is the country's leading authority on grooming, fashion, and lifestyle, more specifically men. His columns and features appear in India's leading English dailies and magazines and have a tremendous reach - catering to both urban, rural as well as international markets.
He presently writes an extremely popular fortnightly column 'Men's Style & Grooming' for the Hindustan Times, Brunch. The column covers grooming, fashion, etiquette, lifestyle, art, and interiors.
Background:
Yatan was first published when he was just 7 years old when he did a five-page feature for Target magazine (India Today Group).
He started his professional career at the young age of 14, with an article in the Hindustan Times.
At 16, he was accredited as India's youngest regularly published critic by the Limca Book of Records for his popular fortnightly column in The Times of India, which ran consecutively for three years.
At the age of 17, he became India's youngest Editor when he worked on E-Times, India's first Entertainment weekly for the Times of India.
By 20, he had worked with almost all the leading newspapers, magazines, and television channels.
At 21, he started India's first professional fashion styling company in Mumbai and continued to grow and expand both as a consultant and entrepreneur thereafter.
Profile:
He personally trains over 2000 employees of leading hotels, airlines, public and private sector companies, retail chains, hospitals as well as individuals on grooming, hair, skin care and personal styling and wardrobe management. He has worked with over 500 companies and brands.
Yatan has been associated as a stylist for the Wills India fashion week, Delhi Fashion week, Lakme India Fashion Week, Van Heusen India Men's Week, India International jewellery week and hundreds of other fashion shows, photo shoots for designers, brands, magazines, newspapers, and advertising agencies.
He has conceptualised and designed uniforms and accessories for some of India's leading airlines, hotels, spa's, retail chains and brands. He presently manages the Image, grooming and wardrobe for some of the country's most high-profile individuals.
He has also written long running columns for The Economic Times on Sunday and The Man magazine. Prior to this and for a period of about 7 years he wrote an iconic fortnightly column 'Male Polish' on men's style, grooming and fashion for the Hindustan Times - Brunch on Sunday (since 2005).He produces an annual billionaire style feature for The Forbes annual India Rich list issue.
He is the former Fashion Director - Men's Health (India), former Fashion Editor - Gentleman magazine, former columnist - Bombay Times, former features writer - The Metropolis on Saturday, former features writer - Saturday Times, Times Of India and has written guest columns, contributions and features for many more national and international newspapers and magazines.
He is quoted regularly and extensively in various media - print and electronic on fashion, style, skincare, hair, grooming and etiquette.
Now:
As the co-founder and chief of operations of Y&E Consultancy & Services, he oversees the operations of the company and is responsible for our tremendous growth to become the country's leading Image Consultancy, Grooming & Soft Skills company. We work with leading hotels, airlines, banks, hospitals, and other service sector companies.
Yatan is currently working on an international book on men's style, grooming and etiquette. The book is being published by Penguin and will be released worldwide later this year.
He is the International Editor & Director of the Pacific Area Travel Writers Association (PATWA) an affiliate member of the UNWTO (United Nations World Tourism Organisation) and curates the prestigious PATWA International Travel Awards held annually at ITB, Berlin.
He is the Co - Founder and Chief of Operations of two successful start-ups: Valley View Organic Orchard & Farmstay LLP (an organic orchard & farmstay in the lower Himalayas) and You Can Dance! Dance Wellness (India's first government recognised dance start-up).
In his spare time, he does photography and is an avid organic farmer & animal lover.
EDWARD MENDONCA (JOJO)
Partner, Y&E Consultancy & Services
Jojo is recognised as India's leading and foremost
makeup artist and hair stylist and has been credited
with professionalising and taking the Indian makeup
and hairstyling industry and beauty business to the
next level.
He co founded and is Partner, Y&E Consultancy & Services - India's leading Image consultancy, grooming and fashion styling company.
With almost 30 years of experience in fashion, bridal,
advertising, film, print, brand and Image consulting
and having won a host of accolades and awards, he
has worked with leading International and Indian
designers, fashion houses, luxury and commercial brands, photographers,
choreographers, stylists, media, hotels & airlines and a host of celebrities including
actors, sportspersons, politicians and artists.
Background:
Jojo started his career in Mumbai when he was just 16 and then trained at
Complexions International, London School of Makeup and Morris Master Class
International School of Hairdressing, London. He lived and worked in London, Athens
and finally Paris for more than five years. While in Europe, he worked with the worlds
leading fashion labels and design houses.
Jojo moved back to India in 1994 to spark the beauty - fashion movement in the
country. He has since been working on all the major fashion weeks and fashion shows.
Profile:
Till date, Jojo has worked on over 2500 fashion shows. He has been working as key
makeup artist and hairstylist for the Wills India fashion week, Delhi Fashion week,
Lakme India Fashion Week, Van Heusen India Men's Week, India International
jewellery week and hundreds of other fashion shows, photo shoots for designers,
brands, magazines, newspapers and advertising agencies.
Jojo's personal client list includes the top names in the film and fashion fraternity and
a host of celebrities. Jojo is by far the most sought after makeup artist and hair stylist
in India and is available by appointment only for very exclusive corporate, brides
and celebrity clients.
He has also worked on major and award winning advertising campaigns, films and
media (print & electronic) editorials, beauty and fashion features and has styled a
countless number of cover pages.
He heads a team of almost 25 makeup artists and hair stylists and has been
instrumental in training an army of makeup artists and hair stylists that are today
standing on their own in the industry.
He conducts makeup and hair workshops and training programmes that have
taught thousands of women how to groom and transform themselves.
Jojo writes guest columns on beauty, makeup and hair for various newspapers and
magazines. He is quoted regularly and extensively in various media - print and
electronic on makeup and hair trends as well as grooming and beauty.
As a trend forecaster, he consults and works with many leading makeup, hair, skin
care and beauty brands on trends, product selection, campaigns and promotional
activities.
Jojo creates stand alone looks, formulates modules, grooming guidelines and
conducts training sessions for leading hotel chains, airlines, banks, retail chains,
brands, corporates and individuals.
He is based at his Organic farm on a hilltop in the Himalayas and is partner, Valley View Organic Orchard & Farmstay LLP.