Partners
YATAN AHLUWALIA
Chief of Operations & Founding Partner Y&E Consultancy & Services
An authority on style, grooming, travel, lifestyle and etiquette.
Yatan works with leading hotels, airlines, banks, retail chains, brands, corporates, hospitals, and other service sectors. He curates looks, grooming guidelines, style manuals and personally conducts corporate grooming and power dressing training.
He has been associated as an Image, grooming and wardrobe consultant with the world's leading hospitality brands, including Indian Hotels Company Limited and has been training the associates of the iconic Taj Hotels for over 20 years. He also consults the brands leadership on corporate grooming and power dressing.
He consults high profile individuals including politicians, business leaders, celebrities. He also works as a consultant to leading cosmetic, lifestyle & luxury brands as creative director & trend forecaster.
He conceptualises and designs uniforms and accessories for some of India's leading airlines, hotels, spa's, retail chains and brands.
He has been writing columns for The Hindustan Times - Brunch, The Economic Times on Sunday, The Man magazine and Forbes (India). He was former Fashion Director - Men's Health (India), Fashion Editor - Gentleman magazine, columnist - Bombay Times, Features writer - The Metropolis on Saturday, Saturday Times, Times Of India and has been writing guest columns and features for many publications for the past 35 years.
He is currently working on an international book on style and grooming and a TV / web series.
Yatan had been associated as a stylist for the Wills India fashion week, Delhi Fashion week, Lakme India Fashion Week, Van Heusen India Men's Week, India International jewellery week.
As a futurist, he predicts grooming, lifestyle, travel and fashion trends.
Secretary General
Pacific Area Travel Writers Association (PATWA)
He is Secretary General of the Pacific Area Travel Writers Association (PATWA) an affiliate member of the UN Tourism (formerly United Nations World Tourism Organisation).
He is Head of the Jury and curates the prestigious and coveted PATWA International Travel Awards held annually at ITB, Berlin.
He consults governments and destination management companies on sustainable and luxury travel and tourism trends.
Start Up Ventures
He is the Co - Founder and Chief of Operations of two successful start-ups: Valley View Organic Orchard & Farmstay LLP (an organic orchard & farm stay in the lower Himalayas) and You Can Dance! Dance Wellness (India's first government recognised dance start-up).
EDWARD MENDONCA (JOJO)
Co - Founder Y&E Consultancy & Services
Jojo is recognised as India's leading and foremost makeup artist and hair stylist and has been credited with professionalising and taking the Indian makeup and hairstyling industry and beauty business to the next level.
With almost 30 years of experience in fashion, bridal, advertising, film, print, brand and Image consulting and having won a host of accolades and awards, he has worked with leading International and Indian designers, fashion houses, luxury and commercial brands, photographers, choreographers, stylists, media, hotels & airlines and a host of celebrities including actors, sportspersons, politicians and artists.
Jojo started his career in Mumbai when he was just 16 and then trained at Complexions International, London School of Makeup and Morris Master Class International School of Hairdressing, London. He lived and worked in London, Athens and finally Paris for more than five years. While in Europe, he worked with the world's leading fashion labels and design houses.
Jojo moved back to India in 1994 to spark the beauty - fashion movement in the country. He has since been working on all the major fashion weeks and fashion shows.
Till date, Jojo has worked on over 2500 fashion shows. He has been working as key makeup artist and hairstylist for the Wills India fashion week, Delhi Fashion week, Lakme India Fashion Week, Van Heusen India Men's Week, India International jewellery week and hundreds of other fashion shows, photo shoots for designers, brands, magazines, newspapers and advertising agencies.
Jojo's personal client list includes the top names in the film and fashion fraternity and a host of celebrities. Jojo is by far the most sought after makeup artist and hair stylist in India and is available by appointment only for very exclusive corporate, brides and celebrity clients.
He has also worked on major and award winning advertising campaigns, films and media (print & electronic) editorials, beauty and fashion features and has styled a countless number of cover pages.
He heads a team of almost 25 makeup artists and hair stylists and has been instrumental in training an army of makeup artists and hair stylists that are today standing on their own in the industry.
He conducts makeup and hair workshops and training programmes that have taught thousands of women how to groom and transform themselves.
Jojo writes guest columns on beauty, makeup and hair for various newspapers and magazines. He is quoted regularly and extensively in various media - print and electronic on makeup and hair trends as well as grooming and beauty.
As a trend forecaster, he consults and works with many leading makeup, hair, skin care and beauty brands on trends, product selection, campaigns and promotional activities.
Jojo curates looks, formulates modules, grooming guidelines and conducts training sessions for leading hotel chains, airlines, banks, retail chains, brands, corporates and individuals.
He is based at his Organic farm on a hilltop in the Himalayas and is partner, Valley View Organic Orchard & Farmstay LLP.